Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

The first P.

D W Chambers

    Contact Point
    |February 25, 1999
    PubMed
    Summary
    This summary is machine-generated.

    The marketing mix, a core business concept, comprises product, price, place, and promotion. Mastering these four P

    Related Experiment Videos

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Validity of the American Board of Orthodontics Discrepancy Index and the Peer Assessment Rating Index for comprehensive evaluation of malocclusion severity.

    Orthodontics & craniofacial research·2017
    Same author

    Can performance on summative evaluation of wax-added dental anatomy projects be better predicted from the combination of supervised and unsupervised practice than from supervised practice alone?

    European journal of dental education : official journal of the Association for Dental Education in Europe·2015
    Same author

    Does our research tool kit equip us to make generalisable claims about dental education?

    European journal of dental education : official journal of the Association for Dental Education in Europe·2012
    Same author

    Association amongst factors thought to be important by instructors in dental education and perceived effectiveness of these instructors by students.

    European journal of dental education : official journal of the Association for Dental Education in Europe·2004
    Same author

    Red beads and funnels.

    The Journal of the American College of Dentists·2002
    Same author

    A brief history of conflicting ideals in health care.

    The Journal of the American College of Dentists·2002
    Same journal

    Service for people with disabilities.

    Contact point·1999
    Same journal

    Selecting the best and the brightest.

    Contact point·1999
    Same journal

    Multi-media based education.

    Contact point·1999
    See all related articles

    Area of Science:

    • Business and Marketing Strategy
    • Consumer Behavior Analysis

    Background:

    • The marketing mix is a fundamental concept in marketing theory.
    • It represents the complete offering a seller presents to potential buyers.

    Purpose of the Study:

    • To define and elaborate on the components of the classical marketing mix.
    • To emphasize the importance of the four P's for business professionals.

    Main Methods:

    • Conceptual analysis of classical marketing theory.
    • Definition and explanation of each component of the marketing mix.

    Main Results:

    • The marketing mix consists of four key elements: Product, Price, Place (distribution channels), and Promotion.
    • Promotion encompasses incentives, public relations, and advertising.

    Conclusions:

    • The four P's are essential elements that form the basis of marketing strategy.
    • Understanding and mastering the marketing mix is crucial for success in business and MBA programs.