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Related Experiment Videos

Building a better biotech company.

L Turner1

  • 1Invitrogen Corp., Carlsbad, CA 92008, USA. turner@invitrogen.com

Nature Biotechnology
|March 3, 1999
PubMed
Summary

Invitrogen

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Area of Science:

  • Biotechnology
  • Business Strategy

Background:

  • The biotechnology sector is characterized by rapid change and exciting opportunities.
  • High-technology companies can be distracted from fundamental business principles by these opportunities.

Purpose of the Study:

  • To analyze Invitrogen's success as a case study in biotechnology.
  • To highlight the importance of basic business principles for high-growth companies.

Main Methods:

  • Case study analysis of Invitrogen.
  • Review of fundamental business principles relevant to the biotechnology sector.

Main Results:

  • Invitrogen's success demonstrates the value of adhering to basic business principles.
  • Even successful biotechnology firms can err by neglecting quality, profitability, and market responsiveness.

Conclusions:

  • Biotechnology CEOs should revisit core business education to maintain focus.
  • Sustained success in biotechnology requires balancing innovation with fundamental business tenets.