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New OTC drugs and devices 1998: a selective review
G D Newton1, W S Pray, N G Popovich
1Department of Pharmacy Practice, School of Pharmacy and Pharmacal Sciences, Purdue University, West Lafayette, IN 47907-1335, USA.
Objective:
To create a heightened awareness of the marketing strategy of dual labeling, i.e., labeling of two benefits on a nonprescription drug product, and to review a selection of new self-care products that became available in 1998 for consumer use in the United States.
Data Sources:
Recent clinical and pharmaceutical industry literature.
Data Synthesis:
It is critical for the pharmacist to be aware of the use of dual labeling and to be able to appropriately counsel and direct patients on how to read and understand dual labeling. In addition, numerous nonprescription products, including home diagnostic products and accessories, will continue to become available on the U.S. market. It is important that the pharmacist become as knowledgeable as possible about these, and be well positioned to educate patients about their appropriate use.
Conclusion:
The new products cited in this review represent valuable new additions to the self-care product pool.