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Private physicians or walk-in clinics: do the patients differ?

R P Dant1, J R Lumpkin, R P Bush

  • 1School of Business Administration, University of Mississippi.

Journal of Health Care Marketing
|May 9, 1990
PubMed
Summary

Patient perceptions of private physicians and walk-in clinics show minimal differences. Income significantly influences healthcare provider choice, suggesting a need to rethink healthcare delivery segmentation strategies.

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Area of Science:

  • Healthcare Management
  • Consumer Behavior in Healthcare
  • Health Services Research

Background:

  • Understanding patient choice is crucial for healthcare delivery systems.
  • Differentiating factors between private physician practices and walk-in clinics are not well-defined from a consumer perspective.

Purpose of the Study:

  • To compare patient perceptions of private physicians versus walk-in clinics.
  • To identify key factors influencing patient selection of healthcare providers.
  • To inform strategic marketing and segmentation within healthcare delivery.

Main Methods:

  • Utilized a consumer-oriented framework for analysis.
  • Compared patient perceptions of two distinct healthcare provider types.

Main Results:

  • Found negligible differences in how patients perceive private physicians and walk-in clinics.
  • Identified a significant income effect impacting healthcare provider selection.

Conclusions:

  • Healthcare provider perception is less segmented by type than previously assumed.
  • Income is a critical factor that necessitates reevaluation of healthcare delivery segmentation strategies.
  • Strategic marketing principles can be effectively applied to healthcare delivery systems.

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