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Related Experiment Videos

Establishing an effective referring physician network.

R Mackesy1, A T Mulligan

  • 1Lutheran Health Systems, Fargo, ND.

Journal of Health Care Marketing
|May 9, 1990
PubMed
Summary

Understanding physician referral habits is crucial for organizational success. This study explores referral patterns and presents a successful referral-building strategy from the Watson Clinic.

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Area of Science:

  • Healthcare Management
  • Medical Marketing
  • Organizational Behavior

Background:

  • Physician referrals are vital for healthcare organization viability.
  • The physician referral process is complex and challenging to optimize.
  • Understanding referral dynamics is key to strategic growth.

Purpose of the Study:

  • To elucidate known factors influencing physician referral habits.
  • To analyze the impact of physician referrals on organizational outcomes.
  • To provide a case study of a successful referral-building program.

Main Methods:

  • Literature review on physician referral behaviors.
  • Analysis of organizational impact stemming from referrals.
  • Case study examination of the Watson Clinic's referring physician program.

Main Results:

  • Physician referral habits significantly impact organizational financial health.
  • A structured referring physician program can enhance referral rates.
  • Key components of successful programs include relationship building and communication.

Conclusions:

  • Strategic management of physician referrals is essential for healthcare organizations.
  • The Watson Clinic's program offers a replicable model for referral growth.
  • Further research into referral drivers can optimize healthcare delivery.

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