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The need for consumer behavior analysis in health care coverage decisions
1Northern Illinois University, DeKalb 60115.
Health Marketing Quarterly
|December 10, 1989
Abstract:
Demographic analysis has been the primary form of analysis connected with health care coverage decisions. This paper reviews past demographic research and shows the need to use behavioral analyses for health care coverage policy decisions. A behavioral model based research study is presented and a case is made for integrated study into why consumers make health care coverage decisions.