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Related Experiment Videos

Information partnerships--shared data, shared scale.

B R Konsynski1, F W McFarlan

  • 1Information Systems Special Interest Group, Harvard Business School.

Harvard Business Review
|August 7, 1990
PubMed
Summary
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Companies can form strategic coalitions through information partnerships, sharing data to access resources and customers without mergers. Technological advancements in databases and networks enable these collaborations, benefiting both businesses and customers with shared risks and simplified technology.

Area of Science:

  • Business Strategy
  • Information Technology
  • Strategic Management

Background:

  • Companies seek resource and customer access without traditional M&A.
  • Advancements in IT infrastructure enable new forms of business collaboration.

Purpose of the Study:

  • To explore the concept and benefits of information partnerships.
  • To identify common types and success factors of information partnerships.

Main Methods:

  • Analysis of information partnerships as a strategic tool.
  • Categorization of different partnership models (joint marketing, intraindustry, customer-supplier, IT vendor-driven).

Main Results:

  • Information partnerships allow companies to share technological and financial risks.

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  • Partnerships lead to simplified customer experiences and increased vendor competition.
  • Successful partnerships require shared vision, IT skills, clear plans, and coordinated business policies.

    • Conclusions:

    • Information partnerships represent a novel approach to inter-company collaboration.
    • The success of these partnerships hinges on strategic alignment and robust IT capabilities.