Related Experiment Videos
Principles for communicating with aging health-care consumers
1University of Massachusetts, Amherst.
Clinical Laboratory Management Review : Official Publication of the Clinical Laboratory Management Association
|August 7, 1990
Summary
Healthcare providers need effective communication strategies to reach aging populations. Behavioral science research offers guidelines for marketing to older adults, improving patient outreach and engagement.
Area of Science:
- Gerontology
- Health Communication
- Behavioral Science
Background:
- The healthcare market is rapidly aging, presenting evolving medical needs.
- Rising costs and reduced public assistance necessitate improved healthcare marketing.
- Effective patient communication is crucial for addressing the needs of older adults.
Framework:
- This article synthesizes behavioral science research on communication with aging audiences.
- It provides actionable guidelines for healthcare providers to connect with older consumers.
- The focus is on leveraging behavioral insights for targeted health marketing.
Implementation:
- Guidelines can inform the design of advertising, brochures, and newsletters.
- Strategies aim to enhance the reach and effectiveness of health treatments.
- Practical applications for daily patient and colleague interactions are offered.
Implications:
- Healthcare providers can improve patient engagement and treatment accessibility.
- Enhanced marketing strategies can better serve the growing older demographic.
- Managers and professionals gain tools for more effective communication in healthcare settings.