Employee wellness programs: a strategy for increasing participation
1Department of Marketing, University of Southern Mississippi.
Abstract:
Employee wellness programs can bring dramatic reductions in organizational health insurance premiums. However, employee participation in such programs is voluntary and averages only about 20% within sponsoring companies. Higher participation rates could be achieved by using a marketing approach. The authors illustrate a consumer-oriented marketing approach that examines the influences on employees' decisions to participate in employee wellness programs.
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