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Considering the competition in strategy development: an extension of importance-performance analysis
1College of Business Administration, Fairleigh Dickinson University.
Journal of Health Care Marketing
|February 8, 1991
Abstract:
The author extends importance-performance analysis by including competitors' performance. He demonstrates its value by applying it to a national sample of HMO members. Findings indicate that inappropriate strategies may result if a competition dimension is not included in the analysis.