The marketing decade: a desktop view
1Sutter Health, CA.
Journal of Health Care Marketing
|February 8, 1991
Abstract:
The authors challenge health care marketers to put into perspective the brief history and development of the health care marketing function and process. They advocate closing the gap between strategy development, operations management, and strategy implementation, and suggest that "strategic management" may be the way to organize for marketing. Marketers' roles and readiness for strategic management are discussed.
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