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Measuring service line competitive position. A systematic methodology for hospitals
1College of Public Health, University of South Florida.
Health Progress (Saint Louis, Mo.)
|June 8, 1991
Summary
Hospitals are adopting product line management to enhance their competitive edge. This strategic approach involves analyzing service lines for improved operations, market positioning, and decision-making.
Area of Science:
- Healthcare Management
- Strategic Planning
- Hospital Administration
Background:
- Hospitals are increasingly using product line management to improve competitive positioning.
- This involves focusing accountability, enhancing interdepartmental coordination, and stimulating market segmentation.
Purpose of the Study:
- To outline a product line management methodology for strategic hospital planning.
- To demonstrate how this methodology can create a comprehensive management decision support system.
Main Methods:
- Developed a six-step product line management methodology.
- Defined service lines, analyzed their contribution and trends, established comparison groups, reviewed time frames, and summarized performance.
Main Results:
- The methodology provides a systematic analysis for strategic intelligence.
- It integrates market research, planning, budgeting, and operations.
Conclusions:
- Product line management offers a framework for hospitals to rigorously examine programs.
- Implementation can lead to a robust decision support system for improved performance.