Related Experiment Videos
Abstract:
Inking a merger or acquisition agreement is only one hurdle in a healthcare industry that's increasingly bent on consolidation. Breaking the news to the work force and community can make or break the deal. Edward A. Kazemek outlines what should be done to keep emotional reaction from dooming negotiators' best efforts before the ink dries on the documents.
Related Concept Videos
Persuasion Strategies
Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Odds Ratio
The odds ratio (OR) is a statistical measure used extensively in epidemiology and research to quantify the strength of association between exposure and outcome across different groups. Unlike relative risk, which compares the probabilities of an event occurring, the odds ratio compares the odds of an event occurring in the exposed group to the odds of it occurring in the unexposed group. The odds, in this context, are calculated as the probability of the event happening divided by the...