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Information acquisition and behavioral change: a social marketing application
1College of Business, University of Texas, Austin 78712.
Health Marketing Quarterly
|December 10, 1990
Abstract:
Previous literature provides insight into the importance of beliefs and other intrapersonal variables for health-related information acquisition and behavioral change. The results of an empirical investigation evidence the unique strength of the role of core health beliefs for each of the multi-level measures. Directions for the development of effective marketing strategy are discussed.