Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

What does it mean to be green?

A Kleiner

    Harvard Business Review
    |June 8, 1991
    PubMed
    Summary
    This summary is machine-generated.

    To be truly environmentalist, companies must go beyond regulations. Art Kleiner suggests focusing on green products, pollution disclosure, and waste reduction through sustainable growth strategies.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Dampness and moulds in relation to respiratory and allergic symptoms in children: results from Phase Two of the International Study of Asthma and Allergies in Childhood (ISAAC Phase Two).

    Clinical and experimental allergy : journal of the British Society for Allergy and Clinical Immunology·2013
    Same author

    Asthma phenotypes identified by latent class analysis in the ISAAC phase II Spain study.

    Clinical and experimental allergy : journal of the British Society for Allergy and Clinical Immunology·2013
    Same author

    Metabolic risk factors and skin cancer in the Metabolic Syndrome and Cancer Project (Me-Can).

    The British journal of dermatology·2012
    Same author

    Lack of evidence for a protective effect of prolonged breastfeeding on childhood eczema: lessons from the International Study of Asthma and Allergies in Childhood (ISAAC) Phase Two.

    The British journal of dermatology·2011
    Same author

    Availability and use of hip protectors in residents of nursing homes.

    Osteoporosis international : a journal established as result of cooperation between the European Foundation for Osteoporosis and the National Osteoporosis Foundation of the USA·2010
    Same author

    Excess mortality after pelvic fractures in institutionalized older people.

    Osteoporosis international : a journal established as result of cooperation between the European Foundation for Osteoporosis and the National Osteoporosis Foundation of the USA·2010
    Same journal

    The Case for Capitation.

    Harvard business review·2016
    Same journal

    How to Pay for Health Care.

    Harvard business review·2016
    Same journal

    How to Preempt Team Conflict.

    Harvard business review·2016
    Same journal

    The Secrets of Great Teamwork.

    Harvard business review·2016
    Same journal

    Leading the Team You Inherit.

    Harvard business review·2016
    Same journal

    Wicked Problem Solvers.

    Harvard business review·2016
    See all related articles

    Area of Science:

    • Environmental Science
    • Business Strategy
    • Corporate Social Responsibility

    Background:

    • Companies are increasingly expected to adopt environmentalist practices beyond regulatory compliance.
    • Defining and implementing genuine environmental initiatives presents a strategic challenge for businesses.

    Purpose of the Study:

    • To propose a framework for companies aiming to achieve genuine environmentalism.
    • To guide businesses in setting an agenda for sustainable growth and ecological responsibility.

    Main Methods:

    • Analysis of corporate environmental strategies and decision-making processes.
    • Examination of product life cycle assessments for determining green products.
    • Review of the impact of public disclosure policies on corporate environmental performance.

    Related Experiment Videos

    Main Results:

    • Companies should prioritize sustainable growth, viewing environmental investment as akin to R&D.
    • Green product selection requires data-driven analysis (e.g., life cycle assessment) over public opinion.
    • Mandatory pollution disclosure can lead to improved production processes and aid ecological research.

    Conclusions:

    • Genuine environmentalism requires a proactive approach, integrating product design, pollution transparency, and waste prevention.
    • Managerial maturity and patient capital are crucial for successful environmental investments.
    • Designing waste out of systems is more effective than end-of-pipe solutions for pollution control.