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What is quality and how much does it really matter?

A G Woodside1

  • 1Freeman School of Business, Tulane University.

Journal of Health Care Marketing
|November 5, 1991
PubMed
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Defining healthcare quality is crucial for strategic improvement. This commentary explores a three-component definition for enhancing healthcare services and assessing their impact.

Area of Science:

  • Healthcare Management
  • Service Marketing
  • Quality Improvement

Background:

  • The term "quality" has been highly prevalent in healthcare literature over the past year.
  • Designing and marketing high-quality healthcare services is identified as a key strategic challenge for the 1990s.

Purpose of the Study:

  • To advocate for a three-component definition of quality in healthcare.
  • To demonstrate the utility of this definition for developing strategies for continual quality improvement.
  • To propose methods for assessing healthcare quality.

Main Methods:

  • Conceptual analysis and strategic discussion.
  • Examination of the significance of quality in healthcare.
  • Based on a keynote address at the 1991 Health Care Consumer Buying Guides Conference.

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Main Results:

  • A three-component definition of quality offers a framework for strategic planning.
  • Specific methods for assessing quality are suggested.
  • The importance of quality in healthcare is underscored.

Conclusions:

  • Adopting a structured definition of quality is essential for effective healthcare strategy.
  • Continuous quality improvement requires a clear assessment framework.
  • Understanding "how much quality matters" is vital for healthcare organizations.