Strategic control: a problem looking for a solution

There are a number of complex issues surrounding strategic control and this article attempts to address some of the key aspects. Control as a generic concept and process is considered first. The main control elements of measurement, evaluation and feedback are equally relevant to both the short and the long term. Nevertheless specific questions or issues can vary for strategic and operational controls, and issues of particular relevance to strategic control are identified. Different types of strategic control are explored in a discussion of 'strategic momentum control' and 'strategic leap control'. The findings of some empirical research are discussed and barriers to strategic control identified. The article concludes by briefly looking at the problems associated with the use of financial measures for strategic control.