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A marketing approach to physician recruitment
1Southern Ohio Health Services Network, Cincinati 45245.
Medical Group Management Journal
|April 8, 1992
Insights
Physician recruiting is challenging and requires strategic planning. Adopting a marketing approach ensures all essential steps are completed for successful physician recruitment.
Area of Science:
- Healthcare Administration
- Medical Staffing
Background:
- Physician recruitment is a complex and lengthy process.
- Effective recruitment strategies are crucial for healthcare organizations.
Purpose of the Study:
- To highlight the challenges in physician recruitment.
- To propose a marketing approach for successful physician recruitment.
Main Methods:
- Review of physician recruitment best practices.
- Application of marketing principles to recruitment.
Main Results:
- A structured marketing approach streamlines the recruitment process.
- Careful planning is essential for successful physician hiring.
Conclusions:
- Implementing a marketing strategy enhances physician recruitment efficiency.
- Strategic planning is key to overcoming recruitment hurdles.
Abstract:
Physician recruiting can be a time-consuming and frustrating task, writes Stephen Wilhide, M.S.W., M.P.H., and thus it requires careful planning. A marketing approach to recruiting is one way to assure that all the necessary steps are taken for a successful conclusion to the process.