Beyond online: primary research as a value-added service

Information specialists should provide a value-added service by supplementing their online searches with primary research. Primary research results in more up-to-date information from a broader spectrum of sources. The requester benefits from primary research by receiving a cost-effective and more comprehensive information package. The information professional benefits by acquiring a more in-depth knowledge of the subject, increasing awareness of important projects within the organization, and achieving recognition as a key information analyst.