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Related Experiment Videos

Consumers keep information lines ringing.

J Burns

    Modern Healthcare
    |September 7, 1992
    PubMed
    Summary

    Hospitals can attract more patients by providing accessible healthcare information via telephone. This cost-effective marketing strategy encourages patients to call in, leading hospitals to re-evaluate their outreach methods.

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    Area of Science:

    • Healthcare Marketing
    • Patient Engagement

    Background:

    • Hospitals often invest heavily in outbound marketing strategies.
    • The effectiveness of inbound patient inquiries as a marketing channel is often underestimated.

    Purpose of the Study:

    • To evaluate the marketing impact of inbound telephone calls for hospitals.
    • To explore the efficacy of providing healthcare information via telephone to attract patients.

    Main Methods:

    • Analysis of hospital marketing strategies focusing on inbound calls.
    • Assessment of programs offering telephone-based healthcare information.

    Main Results:

    • Inbound telephone calls are a highly cost-effective marketing source for hospitals.
    • Providing timely healthcare information via phone significantly attracts new business.

    Conclusions:

    • Hospitals should prioritize and optimize inbound telephone call strategies.
    • Rethinking telephone marketing to leverage inbound inquiries can enhance patient acquisition.

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