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What is a global manager?

C A Bartlett1, S Ghoshal

  • 1Harvard Business School.

Harvard Business Review
|August 6, 1992
PubMed
Summary

Developing effective global managers is crucial for multinational corporations. This involves cultivating specialized roles: global business, country, and functional managers, to achieve efficiency, responsiveness, and worldwide learning.

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Area of Science:

  • Business Strategy
  • Organizational Behavior
  • International Management

Background:

  • Companies require global-scale efficiency, local responsiveness, and worldwide learning to compete internationally.
  • Developing these strategic capabilities necessitates specialized managerial expertise, not a single global leader.

Purpose of the Study:

  • To identify and define the roles of different types of global managers.
  • To illustrate the responsibilities of these managers through executive case studies.

Main Methods:

  • Qualitative research involving leading transnational corporations.
  • Analysis of executive careers (Leif Johansson, Howard Gottlieb, Wahib Zaki) to exemplify managerial roles.

Main Results:

  • Identified three key types of global managers: global business/product-division managers, country managers, and worldwide functional specialists.
  • Detailed the specific responsibilities for each manager type in building global capabilities.

Conclusions:

  • Effective global managers are developed through specialized training and roles, not innate talent.
  • Corporate leaders must prioritize the development of these distinct managerial roles to foster global competitiveness.

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