Crisis management: strategies for building morale in uncertain times

In economically stringent times, clinical laboratory managers face additional obstacles to boosting morale. This article describes five time-tested strategies that help strengthen morale in these tough times, including: developing a culture supportive of collaborative problem solving, controlling rumors, building a group identity, making yourself available, and projecting an attitude of hope. By using these strategies, laboratory managers will improve their chances of staying hopeful and positive during this time of crisis and change. In addition to the practical techniques described, managers will also learn that uncertain times require looking beyond the bottom line to their staffs and their needs. Managers must learn how to care and affirm others to truly succeed in building morale in these uncertain times. This article combines practical advice with stories and anecdotes from a variety of settings--from East Indian folklore to the television series "M*A*S*H" Managers will find both ways to stay positive when the joy has gone out of their work and reminders of why we must remain hopeful in the face of crises.