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Related Experiment Videos

Hospital image: a correspondence analysis approach.

R Javalgi1, T Whipple, M McManamon

  • 1James J. Nance College of Business Administration, Cleveland State University, OH.

Journal of Health Care Marketing
|November 4, 1992
PubMed
Summary

This study introduces correspondence analysis to evaluate hospital image and features in a competitive healthcare market. Findings offer strategic insights for hospitals seeking to improve their market positioning and public perception.

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Area of Science:

  • Healthcare Management
  • Marketing Research
  • Statistical Analysis

Background:

  • Understanding hospital image is crucial in the competitive healthcare industry.
  • Effective assessment of hospital branding and market perception is vital for strategic planning.

Purpose of the Study:

  • To apply correspondence analysis to hospital image research.
  • To assess the images of 16 hospitals based on their features within a competitive market.

Main Methods:

  • Utilized correspondence analysis, a novel method for hospital image assessment.
  • Analyzed the relationship between hospital features and their perceived image among 16 institutions.

Main Results:

  • Identified key features influencing hospital image in a competitive healthcare landscape.

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  • Visual representation of hospital positioning based on feature associations.

    • Conclusions:

    • Correspondence analysis provides valuable insights into hospital image and market dynamics.
    • Strategic implications for hospitals to enhance their market presence and reputation.