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Market reform and universal coverage: avoid market failure
Health Care Strategic Management
|January 8, 1993
Summary
Hospitals need careful marketing mix analysis to prevent market failure during transitions. A proposed system of Health Insurance Purchasing Cooperatives could improve managed competition and pricing awareness for employers and individuals.
Area of Science:
- Health Services Management
- Health Economics
Background:
- Hospitals face market failures, especially during transitions.
- Managed competition necessitates strategic planning and pricing awareness.
Purpose of the Study:
- To analyze the marketing mix for hospitals in transition.
- To explore strategies for mitigating market failure in healthcare.
Main Methods:
- Critical analysis of marketing mix components.
- Review of managed competition principles and pricing strategies.
Main Results:
- Effective marketing mix determination is crucial for hospital stability.
- Managed competition requires a nuanced understanding of market dynamics.
Conclusions:
- Alain Enthoven's proposal for Health Insurance Purchasing Cooperatives offers a potential solution.
- These cooperatives could act as collective purchasing agents, enhancing market function for small employers and individuals.