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Related Experiment Videos

Market reform and universal coverage: avoid market failure.

A Enthoven

    Health Care Strategic Management
    |January 8, 1993
    PubMed
    Summary

    Hospitals need careful marketing mix analysis to prevent market failure during transitions. A proposed system of Health Insurance Purchasing Cooperatives could improve managed competition and pricing awareness for employers and individuals.

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    Area of Science:

    • Health Services Management
    • Health Economics

    Background:

    • Hospitals face market failures, especially during transitions.
    • Managed competition necessitates strategic planning and pricing awareness.

    Purpose of the Study:

    • To analyze the marketing mix for hospitals in transition.
    • To explore strategies for mitigating market failure in healthcare.

    Main Methods:

    • Critical analysis of marketing mix components.
    • Review of managed competition principles and pricing strategies.

    Main Results:

    • Effective marketing mix determination is crucial for hospital stability.
    • Managed competition requires a nuanced understanding of market dynamics.

    Conclusions:

    • Alain Enthoven's proposal for Health Insurance Purchasing Cooperatives offers a potential solution.
    • These cooperatives could act as collective purchasing agents, enhancing market function for small employers and individuals.

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