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Related Experiment Videos

Countering advanced HIS marketing tactics.

V Ciotti

    Healthcare Informatics : the Business Magazine for Information and Communication Systems
    |January 8, 1993
    PubMed
    Summary

    Technological advancements in healthcare information systems (HIS) are paralleled by innovative sales and marketing tactics. This review equips healthcare executives with strategies to navigate and counter new marketing approaches, ensuring informed decision-making.

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    Area of Science:

    • Information Systems
    • Healthcare Technology
    • Marketing Science

    Background:

    • Rapid advancements in hardware (e.g., RISC, Alpha chips) and software (e.g., OOPS, CASE tools) are transforming computing.
    • The healthcare information system (HIS) sector is experiencing parallel growth in sales and marketing strategies.

    Purpose of the Study:

    • To inform healthcare executives about emerging marketing trends in the HIS industry.
    • To provide countermeasures against potentially deceptive marketing practices.

    Main Methods:

    • Review of recent technological breakthroughs in information systems.
    • Analysis of novel sales and marketing techniques employed by HIS vendors.
    • Development of counter-strategies for healthcare CIOs.

    Main Results:

    • Identification of key technological advancements impacting price-performance computing and programming productivity.
    • Documentation of "infamous breakthroughs" in HIS marketing.
    • Provision of actionable advice for healthcare executives to maintain an advantage.

    Conclusions:

    • Healthcare executives must stay abreast of both technological and marketing innovations in the HIS field.
    • Understanding and anticipating vendor marketing tactics is crucial for strategic procurement and implementation.

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