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Related Experiment Videos

Poor reception.

J Higgins1, R Wiles

  • 1Manchester University.

The Health Service Journal
|October 16, 1992
PubMed
Summary
This summary is machine-generated.

Negative perceptions of the National Health Service (NHS) often stem from media and rumors, not direct experience. Improving public trust requires the NHS to clarify its messaging to effectively compete.

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Area of Science:

  • Health services research
  • Public health communication

Background:

  • Patient decisions to seek private healthcare are influenced by perceptions of the National Health Service (NHS).
  • Negative judgments about the NHS are frequently based on secondary information sources like media and hearsay.

Purpose of the Study:

  • To investigate the basis of negative patient judgments regarding the NHS.
  • To provide recommendations for the NHS to enhance its competitive position against private healthcare options.

Main Methods:

  • Analysis of patient decision-making factors in healthcare choices.
  • Review of information sources influencing public perception of healthcare systems.

Main Results:

  • Patient decisions to opt for private care are predominantly driven by negative opinions of the NHS.

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  • These negative opinions are primarily formed through media reports and hearsay, lacking factual basis or direct patient experience.

    • Conclusions:

    • The NHS must address its public messaging to counteract negative perceptions.
    • Effective communication strategies are crucial for the NHS to maintain its standing and compete with private healthcare providers.