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Polymers are classified as linear or branched on the basis of their chain architecture. The polymer chains in linear polymers have a long chain-like structure with minimal to no branching at all. Even if a polymer features large substituent groups on the monomer, which appear as branches to the skeleton, it is not considered a branched polymer. A branched polymer contains secondary polymer chains that arise from the main polymer chain. The branching occurs when the polymer growth shifts from...

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Updated: Jun 24, 2026

Measuring the Kinematics of Daily Living Movements with Motion Capture Systems in Virtual Reality

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Published on: April 5, 2018

Will architecture win the technology wars?

L Alberthal, J Manzi, G Curtis

Harvard Business Review

|April 8, 1993

Summary

This summary is machine-generated.

Companies that control technology architecture, the underlying design of systems, achieve market success. This proprietary control allows them to set standards, influencing competitors and shaping new business structures in fast-paced industries.

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Area of Science:

The study falls within the domain of technology management and business strategy, focusing on the competitive dynamics of the technology industry.

Background:

Rapid advancements in technology have led to an abundance of powerful, cost-effective components.
Customers are increasingly assembling their own localized system solutions due to the inability of single vendors to keep pace.

Discussion:

Architectures are crucial for imposing order and enabling interconnections within complex systems.
Control over the architectural standard grants significant power to the controller, influencing how information packages are assembled.

Key Insights:

Proprietary architectural control is identified as a key driver of success in competitive technology markets.
Market leaders, such as Microsoft with Windows, dictate standards that competitors like Lotus must adhere to for market viability.
Architectural competition is fostering a new paradigm in business organization structures.

Outlook:

The strategic importance of architectural control is expected to grow as technology landscapes continue to evolve.
Understanding and establishing architectural dominance will be critical for future business success and innovation.