Related Experiment Video
Updated: Aug 9, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Does marketing relate to hospital profitability?
D R McDermott1, F J Franzak, M W Little
1Department of Marketing and Real Estate, Virginia Commonwealth University, Richmond.
Abstract:
The authors examine the relationship of hospitals' marketing activities--including the use of market intelligence activities, interfunctional coordination activities, and organizational responsiveness activities--to financial performance. The results suggest it would be valuable to hospital marketing managers to adopt a data-driven, proactive management style that incorporates a teamwork emphasis to improve their hospital's financial performance.
Related Concept Videos
Hospitals-I
Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Hospitals-II
Nurses that work in hospitals have...
Healthcare Associated Infections II: Preventive Measures
The best practices for preventing healthcare-associated infections include hand hygiene, patient risk...
Purpose of Health Records I
Here's a breakdown of how health records serve these purposes:
Health Information Technology and Healthcare Information System
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
