Marketing strategies. Part 2: Resources & targets
1Pacific Radiation Oncology Center, Orange, CA.
Administrative Radiology : AR
|July 7, 1993
Summary
This article explores patient influences in radiation oncology marketing. Understanding patient decision-making is key for effective radiation oncology center promotion and patient outreach.
Area of Science:
- Oncology Marketing
- Patient Behavior Analysis
Background:
- This article is the second in a series on radiation oncology center marketing strategies.
- The focus is on understanding the factors influencing patient decisions.
Purpose of the Study:
- To analyze how patients are influenced in the context of radiation oncology marketing.
- To provide insights for effective patient communication and engagement.
Main Methods:
- Literature review on patient psychology in healthcare marketing.
- Analysis of patient decision-making processes in selecting oncology services.
Main Results:
- Patient perception and trust are significant factors.
- Information accessibility and clear communication impact choices.
- Referral sources and personal experiences play a crucial role.
Conclusions:
- Effective marketing requires a patient-centric approach.
- Tailoring communication to address patient concerns enhances engagement.
- Building trust is paramount for patient acquisition in radiation oncology.
Related Concept Videos
02:20Routes of Persuasion
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
02:57Targeted Cancer Therapies
The targeted cancer therapies, also known as “molecular targeted therapies,” take advantage of the molecular and genetic differences between the cancer cells and the normal cells. It needs a thorough understanding of the cancer cells to develop drugs that can target specific molecular aspects that drive the growth, progression, and spread of cancer cells without affecting the growth and survival of other normal cells in the body.
There are several types of targeted therapies against specific...
There are several types of targeted therapies against specific...
02:57Targeted Cancer Therapies
The targeted cancer therapies, also known as “molecular targeted therapies,” take advantage of the molecular and genetic differences between the cancer cells and the normal cells. It needs a thorough understanding of the cancer cells to develop drugs that can target specific molecular aspects that drive the growth, progression, and spread of cancer cells without affecting the growth and survival of other normal cells in the body.
There are several types of targeted therapies against specific...
There are several types of targeted therapies against specific...
01:26Targets for Drug Action: Overview
Drugs target macromolecules to modify ongoing cellular processes. Primary drug targets include receptors, ion channels, transporters, and enzymes.
Receptors are either membrane-spanning or intracellular proteins, which upon binding a ligand, get activated and transmit the signal downstream to elicit a response. Drugs bind receptors, either mimicking the action of endogenous ligands or blocking the receptor activity to bring about a modified response. Nearly 35% of approved drugs target the G...
Receptors are either membrane-spanning or intracellular proteins, which upon binding a ligand, get activated and transmit the signal downstream to elicit a response. Drugs bind receptors, either mimicking the action of endogenous ligands or blocking the receptor activity to bring about a modified response. Nearly 35% of approved drugs target the G...
01:12Strategies of Self-Presentation I: Strategic Self-Presentation
Strategic self-presentation refers to individuals' intentional efforts to influence how others perceive them. This process is employed in various social and professional settings, such as job interviews, dating, politics, and legal contexts, where individuals seek to shape impressions to gain social or material advantages. While people generally present themselves in ways that align with their authentic characteristics, external factors, such as cognitive load, can hinder their ability to...
01:14Impression Management Techniques IV: Altercasting
Altercasting is a strategic communication technique in which an individual imposes a specific identity or social role onto another person to influence their behavior and shape the interaction. By presuming a role—such as “responsible leader” or “patient person”—altercasting encourages the target to conform to that identity, often aligning their behavior with the expectations associated with the role. The power of this tactic lies in its subtlety; once a role is assigned, it becomes socially...