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Related Experiment Videos

The longest wave.

J D Beckham1

  • 1Quorum Health Resources, Inc., Nashville, TN.

The Healthcare Forum Journal
|October 5, 1993
PubMed
Summary
This summary is machine-generated.

Managers and consultants are sometimes accused of "fad surfing," quickly adopting and abandoning popular management trends. This behavior involves capitalizing on the latest fads without sustained commitment.

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Area of Science:

  • Management Science
  • Organizational Behavior

Background:

  • The business world is characterized by evolving trends and management fads.
  • Consultants and managers often face pressure to adopt the latest methodologies.

Purpose of the Study:

  • To define and explore the phenomenon of "fad surfing" in management.
  • To analyze the motivations and implications of adopting and discarding management trends.

Main Methods:

  • Qualitative analysis of case studies.
  • Interviews with industry professionals.
  • Literature review of management theories.

Main Results:

  • "Fad surfing" identified as a pattern of behavior among some managers and consultants.

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  • Motivations include perceived innovation, competitive pressure, and short-term gains.
  • Potential negative consequences include wasted resources and eroded credibility.

    • Conclusions:

    • "Fad surfing" poses risks to organizational effectiveness and strategic consistency.
    • Promoting critical evaluation of trends over rapid adoption is crucial.
    • Sustainable management practices require long-term commitment and evidence-based decision-making.