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The media/information richness model as prescription for some health care service ills
1University of the Pacific.
Health Marketing Quarterly
|December 9, 1993
Abstract:
Because consumers are demanding more and better information from their health care providers, improving effectiveness and efficiency of communications is one way that health care providers can gain a competitive edge. The authors propose that health care communication effectiveness and efficiency can be improved by using the Media/Information Richness Model (MIR) in planning service delivery systems.