Related Experiment Video
Updated: Aug 10, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
Published on: February 16, 2011
Is performance related to marketing research in the health care industry?
G M Naidu1, A Kleimenhagen, G D Pillari
1College of Business and Economics, University of Wisconsin-Whitewater 53190.
Abstract:
Marketing research has grown to become indispensable for superior performance in packaged goods industries. While health care institutions are spending large amounts on marketing research, few studies focus upon the relationship of marketing research to health care organizational performance. Utilizing a national sample of U.S. hospitals, this article points out that marketing research and superior performance are positively associated.
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