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Related Experiment Videos

Consequences of bad publicity: one example.

B D Gelb1, S Cowan

  • 1Institute for Health Care Marketing, University of Houston, TX 77204.

Hospital & Health Services Administration
|January 1, 1994
PubMed
Summary
This summary is machine-generated.

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Media coverage of Houston psychiatric hospitals did not impact public perception. A survey found no change in consumer awareness or impressions despite negative news reports, challenging expectations.

Area of Science:

  • Health Communication
  • Media Effects
  • Psychiatric Services

Background:

  • Investigative journalism in Houston targeted local for-profit psychiatric hospitals with negative reporting.
  • Hospital administrators anticipated significant shifts in public perception due to the media coverage.

Purpose of the Study:

  • To assess the impact of negative media coverage on public perception of psychiatric hospitals in Houston.
  • To reconcile the lack of observed public perception change with established communications theory.

Main Methods:

  • Utilized a survey tracking consumer awareness and impressions of all Houston-area hospitals.
  • Analyzed survey data to detect changes in public perception following the newspaper's investigative series.

Main Results:

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  • No significant change in public awareness or impressions of the targeted psychiatric hospitals was found.
  • No discernible impact on the perception of other psychiatric hospitals in the metropolitan area was observed.

Conclusions:

  • Negative media coverage of specific psychiatric hospitals did not alter public perception as anticipated.
  • Findings suggest that media effects on public opinion regarding healthcare facilities may be more complex than commonly assumed, aligning with communications theory.