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Related Experiment Videos

Influencing prescribers.

A L Wilson1

  • 1Saint Louis University Hospital, MO.

Topics in Hospital Pharmacy Management
|September 5, 1994
PubMed
Summary
This summary is machine-generated.

This study explores methods to influence physician prescribing habits, examining direct and indirect strategies. It reviews techniques like financial incentives and computer-aided delivery to optimize drug therapy selection and dosing.

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Area of Science:

  • Pharmacology
  • Health Services Research
  • Behavioral Science

Background:

  • Physician prescribing is central to appropriate drug therapy.
  • Traditionally, only physicians prescribed medications.
  • External stakeholders now influence prescribing practices.

Purpose of the Study:

  • To examine direct and indirect methods for influencing prescriber behavior.
  • To review the effectiveness of various influencing strategies.
  • To discuss the evolving goals of healthcare stakeholders.

Main Methods:

  • Review of direct and indirect influencing methods.
  • Analysis of financial incentives.
  • Evaluation of drug use evaluation, persuasion, collaboration, and computer-aided information delivery.

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Main Results:

  • Multiple methods exist to influence prescriber behavior.
  • Effectiveness varies across different influencing strategies.
  • Changing stakeholder goals impact prescribing.

Conclusions:

  • Understanding and applying influencing strategies can optimize drug selection and dosing.
  • Collaboration and information delivery are key to effective prescriber influence.
  • Adapting to stakeholder needs is crucial for successful pharmaceutical management.