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Implementation issues in disease management programs: a pharmaceutical company perspective.

R A Browne1

  • 1Eli Lilly and Company, Indianapolis, USA.

Medical Interface
|March 9, 1995
PubMed
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A pharmaceutical company created a disease management subsidiary, offering a practical guide for establishing integrated disease management programs. This model can benefit other organizations entering the disease management field.

Area of Science:

  • Pharmaceutical Industry
  • Healthcare Management
  • Disease Management

Background:

  • Eli Lilly, a major pharmaceutical manufacturer, has launched a new subsidiary focused on disease management.
  • The author was instrumental in establishing this new venture.

Purpose of the Study:

  • To provide a practical guide for developing integrated disease management programs.
  • To share insights from the pharmaceutical company's experience in creating a disease management subsidiary.

Main Methods:

  • Case study of Eli Lilly's establishment of Integrated Disease Management, Inc.
  • Analysis of the company's experiences and strategic approach.

Main Results:

  • The establishment of Integrated Disease Management, Inc. by Eli Lilly.

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  • Development of a replicable model for integrated disease management.
  • Conclusions:

    • The pharmaceutical company's approach to disease management is applicable to other organizations.
    • Insights gained can guide new ventures in the growing disease management sector.