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Improving customer satisfaction: emerging lessons about strategy and implementation, Part 2.

J Morton1

  • 1Group Health Cooperative of Puget Sound, Seattle, WA, USA.

Managed Care Quarterly
|February 2, 1996
PubMed
Summary
This summary is machine-generated.

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This managed care strategy focuses on improving customer satisfaction through systematic listening and targeted improvements. It details the final four phases for achieving and sustaining significant gains.

Area of Science:

  • Healthcare Management
  • Service Quality Improvement
  • Customer Satisfaction Strategies

Background:

  • Managed care systems require systematic approaches to enhance patient experience.
  • Previous work outlined the initial two phases: customer listening and targeted improvement identification.
  • This article details the subsequent phases for sustained service enhancement.

Purpose of the Study:

  • To present the final four phases of a six-phase strategy for improving managed care customer satisfaction.
  • To describe methods for achieving and sustaining high levels of service improvement.
  • To summarize initial results and lessons learned from strategy implementation.

Main Methods:

  • Systematic customer feedback collection and analysis.

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  • Strategic targeting of key areas for service enhancement.
  • Implementation of advanced improvement phases focused on sustainability.
  • Main Results:

    • The strategy facilitates significant improvements in customer satisfaction within managed care.
    • Early implementation provides valuable lessons for refining the improvement process.
    • Sustained high levels of service quality are achievable through the outlined phases.

    Conclusions:

    • The six-phase strategy offers a robust framework for enhancing customer satisfaction in managed care.
    • Continuous listening and targeted action are crucial for long-term service excellence.
    • The latter phases are critical for embedding and maintaining service improvements.