Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Can not-for-profits learn from for-profits?

A Borman, C Lo

    Fund Raising Management
    |July 7, 1995
    PubMed
    Summary

    Effective marketing management is crucial for maintaining service quality and donor satisfaction. This ensures a stable income stream, vital for organizational survival.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    The role of feedback in responding to gradual and abrupt visuo-proprioceptive cue conflict.

    bioRxiv : the preprint server for biology·2024
    Same author

    A novel pathway of levodopa metabolism by commensal Bifidobacteria.

    Scientific reports·2023
    Same author

    The BC ADPKD Network: A Comprehensive Provincial Approach to Support Specialized and Locally Delivered Multidisciplinary ADPKD Care.

    Canadian journal of kidney health and disease·2021
    Same author

    Litigation claims following laparoscopic and open inguinal hernia repairs.

    Hernia : the journal of hernias and abdominal wall surgery·2020
    Same author

    Attachment security and existential distress among patients with advanced cancer.

    Journal of psychosomatic research·2019
    Same author

    The daily dynamics of loss orientation and life engagement in advanced cancer: A pilot study to characterise patterns of adaptation at the end of life.

    European journal of cancer care·2018

    Area of Science:

    • Business Administration
    • Nonprofit Management

    Background:

    • Nonprofit organizations rely on consistent funding and positive public perception.
    • Effective marketing strategies are essential for achieving financial sustainability.

    Purpose of the Study:

    • To highlight the importance of marketing management in nonprofit operations.
    • To demonstrate the link between marketing activities and income generation.

    Main Methods:

    • Analysis of marketing management principles applied to nonprofit contexts.
    • Review of successful nonprofit income generation strategies.

    Main Results:

    • Marketing management directly impacts service quality maintenance.
    • Satisfied donors are a result of effective marketing efforts.
    • Dependable income sources are generated through strategic marketing.

    Conclusions:

    • Implementing robust marketing management is key for nonprofit financial health.
    • Marketing is not just for-profit; it's essential for nonprofit survival and success.

    Related Experiment Videos