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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
Time to choose. Consumers who make a snap decision about long-term care use different criteria from those who can
1Kennesaw State College, Marietta, GA, USA.
Abstract:
When consumers face an immediate vs. future need for a long-term health care facility, their decision process is rushed. The authors investigate the possible effects of time on the use of and emphasis on specific evaluative criteria consumers employ in making their choice. Findings suggest that marketers of long-term care facilities should adopt a temporal-based approach to market segmentation.
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