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Related Experiment Videos

Database marketing targets existing patients.

R R Kelsey, M J McGrath

    Healthcare Financial Management : Journal of the Healthcare Financial Management Association
    |May 9, 1990
    PubMed
    Summary
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    Clinical database marketing systems help hospitals reach existing patients for follow-up care. This approach uses disease knowledge to offer additional services while prioritizing patient confidentiality and ethical considerations.

    Area of Science:

    • Healthcare Management
    • Health Informatics
    • Medical Marketing

    Background:

    • Hospitals utilize clinical database marketing systems to identify opportunities for growth within their existing patient populations.
    • These systems leverage patient data to facilitate proactive outreach for clinically indicated follow-up services.

    Purpose of the Study:

    • To describe the function and application of clinical database marketing systems in hospital market expansion.
    • To highlight the importance of ethical and legal considerations in patient data utilization for marketing purposes.

    Main Methods:

    • Analysis of the strategic use of clinical databases for patient engagement.
    • Review of disease progression and treatment data to inform patient outreach strategies.

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    Main Results:

    • Clinical database marketing enables hospitals to expand services by engaging current patients.
    • Successful implementation requires careful consideration of patient confidentiality and adherence to ethical guidelines.

    Conclusions:

    • Clinical database marketing offers a viable strategy for hospitals to enhance patient care and market presence.
    • Upholding patient privacy and ethical standards is paramount when employing these marketing systems.