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Related Experiment Videos

Reporting evaluation results.

W Broughton1

  • 1Marywood College, Scranton, Pennsylvania.

American Journal of Health Promotion : AJHP
|October 6, 1991
PubMed
Summary
This summary is machine-generated.

Effective program evaluation communication is key for decision-making. This guide offers strategies for clear, persuasive reporting and sharing findings to build cumulative research in health promotion program evaluation.

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Area of Science:

  • Health Services Research
  • Program Evaluation Methodology

Background:

  • Program evaluation generates crucial data for administrators.
  • Effective communication of findings is essential for utilization.

Purpose of the Study:

  • To provide guidelines for clear and persuasive communication of program evaluation findings.
  • To advise on presenting results to diverse audiences and managing political responses.
  • To encourage sharing of evaluation research to build cumulative knowledge.

Main Methods:

  • The article reviews best practices in reporting evaluation results.
  • It discusses strategies for audience-specific communication.
  • It offers advice on mitigating political challenges to findings.

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Main Results:

  • Clear, persuasive communication enhances the utility of evaluation findings.
  • Understanding audience cognitive styles and researcher uncertainty is vital.
  • Proactive strategies can minimize negative political reactions.

Conclusions:

  • Effective communication transforms evaluation data into actionable insights.
  • Sharing research findings through publications and presentations strengthens the field.
  • Building a cumulative body of research is critical for advancing health promotion program evaluation.