Analysis of commercial health newsletters by worksite decision makers

Health newsletters are an important component of worksite wellness, and human resource program managers believe these publications motivate employees and promote health services. Research has identified employee segments more likely to read health newsletters as well as how these publications may contribute to better medical self-care decision making. Even so, virtually no data exist on the factors contributing to newsletter selection and purchase except proprietary, anecdotal information collected by commercial vendors. Therefore, the purpose of this research was to investigate how newsletter features are rated by decision makers and determine factors predicting intent to purchase a health newsletter.