Stockholder expectations should temper aggressive strategic planning

Too often, healthcare organizations make strategic plans with performance targets that don't justify the company's stock price. The result: They never really know if those plans will create value--even if they are fully achieved. In the race to provide superior returns to shareholders, companies must instead keep one eye on the competitive marketplace and the other on equity market expectations. In this article, Wayne Lowell, CFO of PacifiCare Health System, explains how his organization learned to do just that.