Related Experiment Video
Updated: Aug 14, 2026

Highlighting and Reducing the Impact of Negative Aging Stereotypes During Older Adults' Cognitive Testing
Published on: January 24, 2020
Hospital portrayal of seniors in newspaper advertisements: a content analysis
1Department of Marketing, New Mexico State University, Las Cruces 88003, USA.
Abstract:
The purpose of this inquiry was to analyze: (a) the extent to which hospitals employed senior citizens as models in their advertisements, (b) the roles of these models and their active-passive status, and (c) the degree to which the advertisements portrayed seniors in a positive or negative status. Content analysis was employed to assess these issues. Hypotheses about the portrayal of senior citizens by hospitals were tested by examining advertisements in newspapers. The analysis provided some findings which should be of value to researchers and practitioners in the health care industry.
Related Concept Videos
Restorative Care
Continuing Care
The Effect of Aging on Tissues
Documentation in Long-Term and Home Healthcare Setting
Long-Term Care Facilities
Drug Dosing: Geriatric Patients
Pharmacodynamics in Geriatric Patients: Effects of Age

