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How consumers view chiropractic advertising.

H R Moser1, H E Johns, L M Kittrell

  • 1Middle Tennessee STate University, Murfreesboro 37132, USA.

Health Marketing Quarterly
|December 9, 1994
PubMed
Summary
This summary is machine-generated.

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Consumer opinions on chiropractor advertising are mixed, with survey results offering insights for medical practitioners. Understanding these views is crucial for effective marketing strategies in the healthcare sector.

Area of Science:

  • Healthcare Marketing
  • Consumer Behavior
  • Chiropractic Medicine

Background:

  • Chiropractic is gaining acceptance from major medical organizations like the American Medical Association (AMA).
  • Despite growing acceptance, consumer perceptions and responses to chiropractor advertising remain largely unexplored.
  • Understanding consumer attitudes is vital for healthcare providers utilizing advertising.

Purpose of the Study:

  • To investigate consumer opinions regarding advertising by chiropractors.
  • To analyze how consumers respond to various chiropractic advertising efforts.
  • To identify implications for chiropractors and other medical professionals in their marketing strategies.

Main Methods:

  • A survey was conducted to gather data on consumer opinions.

Related Experiment Videos

  • Analysis focused on respondents' views on chiropractor advertising.
  • The study examined the relationship between consumer perceptions and advertising.

    • Main Results:

    • Consumer opinions on chiropractor advertising were found to be mixed.
    • The survey data revealed varying responses to chiropractic marketing efforts.
    • No specific details on the mixed opinions were provided in the abstract.

    Conclusions:

    • The findings have significant implications for chiropractors and other medical practitioners.
    • Effective marketing strategies should consider diverse consumer opinions on chiropractic services.
    • Further research may be needed to fully understand the nuances of consumer response.