Related Experiment Videos
Providing services to obstetrical patients: an overview and implications.
B S Marshall1, R G Javalgi, W R Gombeski
1Cleveland State University, OH 44115, USA.
Health Marketing Quarterly
|December 9, 1994
Summary
Understanding patient preferences in obstetrics services can enhance client relationships and market share. This review explores women
Area of Science:
- Healthcare Marketing
- Obstetrics Services
- Patient Relationship Management
Background:
- Obstetrics services offer unique opportunities for building strong patient relationships.
- Positive patient experiences can lead to increased market share and referrals.
Purpose of the Study:
- To identify key qualities women find appealing in obstetrics services.
- To examine reported preferences for specific birthing arrangements.
Main Methods:
- A comprehensive review of existing literature on obstetrics services and patient preferences.
- Analysis of studies examining patient satisfaction and birthing choices.
Main Results:
- Identified specific patient-centric qualities that enhance obstetrics service appeal.
- Highlighted the importance of understanding birthing arrangement preferences.
Conclusions:
- Healthcare marketers can leverage patient insights to improve obstetrics service offerings.
- Strategic marketing in obstetrics should focus on patient relationship development and tailored services.