AIDS knowledge, attitudes and beliefs among Chinese college students: implications for PSA development

With growing numbers of reported HIV cases in The People's Republic of China, PRC health officials face the same information dissemination problems that have plagued other nations for a decade. The purpose of this study was to begin to understand Chinese college students' knowledge, attitudes and beliefs about HIV/AIDS as well as the cultural barriers which may prevent the acceptance of AIDS public service efforts. Focus group interviews were conducted with 76 college students at Xiamen University, PRC. Interviews revealed that many inaccurate beliefs exist regarding the AIDS disease and its modes of transmission. While many of the respondents reported that fate was the determining factor in trans mission of HIV, most felt distanced--physically, morally and culturally--from those at risk.