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Related Experiment Videos

Marketing nutrition services for the elderly.

J Militello1, L J Coleman, E Haran

  • 1Senior Home Care Services, Gloucester, MA 01930, USA.

Journal of Hospital Marketing
|December 9, 1995
PubMed
Summary

Community nutrition services for seniors have evolved from congregate dining to home-delivered meals. This study analyzes trends to help marketers develop new products and services for the aging population.

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Area of Science:

  • Gerontology
  • Public Health Nutrition
  • Social Gerontology

Background:

  • The Older Americans Act of 1965 established programs to aid older persons.
  • Community Nutrition services for the elderly have evolved significantly since their inception.
  • Initial services focused on congregate dining, with a later development of home-delivered meals.

Purpose of the Study:

  • To analyze the evolution of Community Nutrition services for the elderly.
  • To identify trends and behaviors in the elderly population regarding nutrition services.
  • To assist the industry in developing new products and services for aging individuals.

Main Methods:

  • Observational study of nutrition service program trends.
  • Analysis of participant population changes and service utilization.
  • Behavioral trend analysis within the elderly demographic.

Main Results:

  • Congregate dining participation has decreased.
  • Home-delivered meal services have steadily increased.
  • The elderly population is aging, frailer, and has less family support.

Conclusions:

  • There is a growing need for nutritional assistance among the elderly.
  • Home-delivered meals are increasingly vital for homebound seniors.
  • Marketers must adapt to meet the evolving needs of the aging population with innovative products and services.

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