P-A prospects ... continuing-care retirement communities

In this first installment of a series on clients, P-A Prospects talks with decision-makers in the field of continuing-care retirement communities. At a time when architectural commissions are getting scarcer, it is all the more important that design professionals understand the interests and needs of clients. P-A Prospects is meant to give architects insight into the minds of prospective clients: how they judge architects' proposals, how they respond to their presentations, and how they evaluate them at interviews. Profiles of decision-makers inside client organizations will let architects and designers see how things look from the other side of the table.