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Hispanic preferences for health care providers and health care information
1Institute for Communications Research, Texas Tech University, School of Mass Communications, Lubbock 79409, USA.
Health Marketing Quarterly
|December 9, 1995
Abstract:
In a 1994 telephone survey, only 13% of 522 adult Hispanic respondents in the Southwest used media as the main source of information for physicians, while 19% used media for information regarding health services. Family and friends were main sources. About 75% of the respondents had a family physician with the mother (68%) making health care decisions for the family. A large majority of respondents said that neither the physician's sex, nor race were factors in choosing physicians.